The best a man can get?

[tysolna]

I've noticed this before, but since it's close to Christmas these tv ads are on more and more, and I just have to ask - what is it with men and their razors?
The ads for razors are more high-tech than the ads for cars. Sharper! More blades! Smoother! With vibration (not kidding)! All done in tasteful black and silver, giving the impression of precision and speed and care, and the newest technology available for the best shaving experience ever. There's even some sci fi imagery in some ads.
And I think to myself, this is a tool to remove unwanted facial hair. Why are they advertising it like that? Must be a male thing - so if the males on my reading list could elucidate me, I'd be very grateful. And if the females have theories, feel free to chip in. ;)

Comments

[seiraryu.livejournal.com]

It probably has a lot to do with the fact that they're selling a razor. Blades in-and-of-themselves are badass and cool, but for reasons that can't really be shown in public advertisement. So they have to amp it up.

It's entirely visual. Watching a man shave isn't really that fun, and neither is shaving itself, honest; but shaving in space? With a razor that looks sleek and fast and awesome like a space ship? Fuck yeah.

... no, wait. Fuck that.

HOORAY FOR WHISKY!

[tysolna]

Blades; of course! Duh... No wonder one brand is called Wilkinson Sword! I think you're right. Thanks! :-D

*toasts with a whisky* *G*

[seiraryu.livejournal.com]

WHISKY FTW!

Yeah; it's all about the danger, baby. Blades are hawt.