The best a man can get?

[tysolna]

I've noticed this before, but since it's close to Christmas these tv ads are on more and more, and I just have to ask - what is it with men and their razors?
The ads for razors are more high-tech than the ads for cars. Sharper! More blades! Smoother! With vibration (not kidding)! All done in tasteful black and silver, giving the impression of precision and speed and care, and the newest technology available for the best shaving experience ever. There's even some sci fi imagery in some ads.
And I think to myself, this is a tool to remove unwanted facial hair. Why are they advertising it like that? Must be a male thing - so if the males on my reading list could elucidate me, I'd be very grateful. And if the females have theories, feel free to chip in. ;)

Comments

[kaoru-is-here.livejournal.com]

Hmmm... I never cared about how shiny my razors look and such... but every morning I'm scratching my face with it I just want to be done with it because 1) it takes a lot of time and 2) it's hard to get every single hair off. At least with my shaver. Very annoying process, I can tell you.

But isn't it the same with the ads for lady-shavers? :D

[tysolna]

Ads for lady-shavers are a lot different... you see the whole woman, and most of the time more than one woman, and you see the ads mostly in summertime (wonder why *G*), and the music is more fresh-and-happy-sounding.
Actually, the closest we women get to that "razor" kind of advertising aesthetic is with electric irons. Which is scary.

[endless-psych.livejournal.com]

Its not a male thing - most men have a razor of some type and probably don't change brands that much... Unless of course a relative buys them one for a birthday or xmas...

Essentially if your male and of a certain age you get razors or golf sets. (Thank God I'm Scottish and the default present list includes Whisky!!!)

[endless-psych.livejournal.com]

Oh or clothes - mainly socks.

[erbkaiser.livejournal.com]

Yup, that's mostly how it goes. I haven't bought a razor in my life except replacements--my first one was a gift, as was the second one I had to get when mine broke.

I prefer electric shaving anyway.

[tysolna]

Ads for electric shavers (especially the Phillips kind) are smiliar though.
This is strange; there's a lot of advertising for something that's not bought by the "target audience", if you will. Hm.

[tysolna]

So the ads are really aimed at those who buy razors for the men in their life?

Hooray for Whisky! :D

[seiraryu.livejournal.com]

It probably has a lot to do with the fact that they're selling a razor. Blades in-and-of-themselves are badass and cool, but for reasons that can't really be shown in public advertisement. So they have to amp it up.

It's entirely visual. Watching a man shave isn't really that fun, and neither is shaving itself, honest; but shaving in space? With a razor that looks sleek and fast and awesome like a space ship? Fuck yeah.

... no, wait. Fuck that.

HOORAY FOR WHISKY!

[tysolna]

Blades; of course! Duh... No wonder one brand is called Wilkinson Sword! I think you're right. Thanks! :-D

*toasts with a whisky* *G*

[seiraryu.livejournal.com]

WHISKY FTW!

Yeah; it's all about the danger, baby. Blades are hawt.

[tiamai.livejournal.com]

did you not get the advert for the new clear blue digital pregnancy test over your way?

think, razor add, star trek, and fake pee. I love that advert! I go google and find it!

[tiamai.livejournal.com]

know how we get attatchments for your electric toothbrush?

you think we're going to get them for our lady shaves?

clean shaved and a smile on our faces too?

Or is my mind just pure filth?

moving on... vibrater ads, they are ever cooler than gilette ads! Check out rampant rabbit! Im rambling...

[tysolna]

... rambling Tia, how nice! :-D

[schizoid-puma.livejournal.com]

There's an advert for the rampant rabbit? Why did I not know this?

Remember girls, a rabbit is for life, not just for Christmas! =D

[sonataform.livejournal.com]

I use an electric.

Yesterday one of my coworkers came to the office with a huge band-aid slapped across his chin because he'd cut him face open with his razor.

Think I'll stick with electric.

[tysolna]

Yeah, razors can be dangerous. Cut yourself on the wrong spot and you'll bleed to death - or at least the bathroom will look like you did.

[britishamerican.livejournal.com]

Razor ads have to be cool. There is a limited amount of shiny cool things a lady can buy a guy. Who buys and shops the most? Women do of course. I really doubt any man would go out and buy a razor simply cause of the advert they saw trying to sell it. Women on the other hand, they want something their guy will really appreciate.

So guys if you get a razor...just accept it. Our options (unless we really know our guys) are limited.

I don't know .. call me crazy, but I think giving a guy a razor for the holidays is like me receiving a blender. It just doesn't do anything for me!

*l* Yes I'm rambeling too, I think the point I was trying to make, is this : The advertisers are trying to get the women to buy the razors. Or else they'd be out of business.

[tysolna]

Hm. Shiny cool things for guys?
Power tools? *G*