The best a man can get?

[tysolna]

I've noticed this before, but since it's close to Christmas these tv ads are on more and more, and I just have to ask - what is it with men and their razors?
The ads for razors are more high-tech than the ads for cars. Sharper! More blades! Smoother! With vibration (not kidding)! All done in tasteful black and silver, giving the impression of precision and speed and care, and the newest technology available for the best shaving experience ever. There's even some sci fi imagery in some ads.
And I think to myself, this is a tool to remove unwanted facial hair. Why are they advertising it like that? Must be a male thing - so if the males on my reading list could elucidate me, I'd be very grateful. And if the females have theories, feel free to chip in. ;)

Comments

[endless-psych.livejournal.com]

Its not a male thing - most men have a razor of some type and probably don't change brands that much... Unless of course a relative buys them one for a birthday or xmas...

Essentially if your male and of a certain age you get razors or golf sets. (Thank God I'm Scottish and the default present list includes Whisky!!!)

[endless-psych.livejournal.com]

Oh or clothes - mainly socks.

[erbkaiser.livejournal.com]

Yup, that's mostly how it goes. I haven't bought a razor in my life except replacements--my first one was a gift, as was the second one I had to get when mine broke.

I prefer electric shaving anyway.

[tysolna]

Ads for electric shavers (especially the Phillips kind) are smiliar though.
This is strange; there's a lot of advertising for something that's not bought by the "target audience", if you will. Hm.

[tysolna]

So the ads are really aimed at those who buy razors for the men in their life?

Hooray for Whisky! :D