The best a man can get?

[tysolna]

I've noticed this before, but since it's close to Christmas these tv ads are on more and more, and I just have to ask - what is it with men and their razors?
The ads for razors are more high-tech than the ads for cars. Sharper! More blades! Smoother! With vibration (not kidding)! All done in tasteful black and silver, giving the impression of precision and speed and care, and the newest technology available for the best shaving experience ever. There's even some sci fi imagery in some ads.
And I think to myself, this is a tool to remove unwanted facial hair. Why are they advertising it like that? Must be a male thing - so if the males on my reading list could elucidate me, I'd be very grateful. And if the females have theories, feel free to chip in. ;)

Comments

[kaoru-is-here.livejournal.com]

Hmmm... I never cared about how shiny my razors look and such... but every morning I'm scratching my face with it I just want to be done with it because 1) it takes a lot of time and 2) it's hard to get every single hair off. At least with my shaver. Very annoying process, I can tell you.

But isn't it the same with the ads for lady-shavers? :D

[tysolna]

Ads for lady-shavers are a lot different... you see the whole woman, and most of the time more than one woman, and you see the ads mostly in summertime (wonder why *G*), and the music is more fresh-and-happy-sounding.
Actually, the closest we women get to that "razor" kind of advertising aesthetic is with electric irons. Which is scary.